The Beaver, a 90-year-old magazine dedicated to Canadian history, has been forced to change its name.  The magazine isn’t doing poor financially, but the problem is the Internet.  However, it’s not what you think.  We all know print media is dying thanks to the web, but what’s killing The Beaver isn’t piracy, it’s spam filters!  The magazine now wants to be called Canada’s History.

Says Canada’s History publisher Deborah Morrison, “Back in 1920, The Beaver was a perfectly appropriate name.  And while its other meaning is nothing new, its ambiguity began to pose a whole new challenge with the advance of the internet.  The name became an impediment to our growth.”

Thanks to a change in slang terminology, beaver is now also used as a term for the female anatomy.  Hence, when The Beaver sends out emails, they get flagged for spam.  The same thing has happened to Beaver College in Pennsylvania, US Olympic sprinter Tyson Gay, and lots of towns in the UK (like Scunthorpe and Penistone).  It’s what’s known amongst IT circles as a “clbuttic” mistake, thanks for some spam filters swapping offensive words (in this case “ass”) less offensive options.  Hence classic becomes clbuttic.

Tags: The Beaver, Canada’s History, magazine changes its name due to Internet spam filters, Internet spam filters, 90-year-old magazine forced to change its name due to slang, slang, clbuttic mistake

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