It was initially dismissed as a publicity stunt, as if KFC was thumbing its nose at the healthy eating trend by rolling out the unhealthiest item they could think of: a chicken sandwich with two chicken breasts, cheese, bacon, and absolutely no bread to speak of. However, the people have spoken, and KFC’s Double Down is going to be around at least through the summer, with the sandwich’s limited run being extended past its original May 23 deadline. Hooray, heart attacks!
You know, for a publicity stunt, the Double Down has been insanely popular. KFC says they’ve sold over 10 million of the sandwiches. If you can call a double meat-patty a sandwich, rather than just a pile of food.
“This truly an example of popular demand,” says KFC executive vice president of marketing and food innovation Javier Benito. “Our plans were to feature the product only through May 23, but millions of Double Down fans have spoken and we won’t disappoint them. You’ll continue to be able to get the Double Down at KFC this summer.” Much like Americans have never seen the likes of the Double Down before, KFC was shocked at the sandwich’s huge response, with Benito stating, “We’ve really never seen anything like it.”
Tags: KFC, Kentucky Fried Chicken, Double Down, KFC Double Down extended, limited time only now unlimited, KFC’s Double Down to continue to be offered, 10 million Double Downs sold