The greeting card industry, even more so than the music industry, has taken a serious beating thanks to the onset of email replacing traditional snail mail. People still like greeting cards, but you need to do something to differentiate between those and emailed greetings with videos, click-through surprises, and all sorts of other interactive goodies, so American Greetings Corporation is rolling out a brand-new gimmick for their greeting cards. Move over scratch and sniff; say hello to flavored greeting cards you can really lick!
The new card line has been dubbed Tasties, and among the announced flavors are cake, margarita, and doughnut. I’m sure chocolate will be there somewhere, and will no doubt be the most popular one. The card is just a card, but inside the sealed card is an insert that contains the “tasty surprise inside.” If they could somehow combine this with scratch and sniff, then you’d have a SERIOUS winner on your hands!
Tags: Tasties, American Greetings Corporation, American Greetings, flavored greeting cards, greeting cards with tastes on them, lickable greeting cards, tasty surprise inside greeting cards, greeting card gimmicks