For 20 years, clothing retailer The Gap has been instantly recognizable by its logo, a little blue box with white type inside reading “Gap.” You’d think that such a widely-known and accepted logo would be free of corporate tampering, but that’s not the case. On Monday, The Gap unveiled their terrible new logo, floating Helvetica black font with a tiny blue scrap behind it, reminiscent of the former Gap logo. Two days later, the public outcry was so great that The Gap has announced that they’re changing plans on the redesign.
“We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to … see other ideas,” said The Gap on their Facebook page. Basically, the public complained so much, and so loudly, about the terrible new logo that The Gap was forced to retract their new logo (one they no-doubt paid a fortune for) in the wake of public criticism. They’re still going to use their new logo in ads and whatnot, but a full store redesign was being held back until after the new year.
Presumably, that’ll give The Gap time to get some civilian to redesign their logo for them via Facebook. Here’s hoping the new logo is more like changing corn syrup to corn sugar and less Comcast becoming Xfinity.
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