People love their sausage in Europe. However, a savvy consumer in Sweden is a bit too sausage smart, and he or she recently got a prominent sausage-maker in trouble with the government due to some complaints. Apparently, Trangsviken Chark sausages are just too meaty, and that’s troublesome. An angry customer wrote the Swedish consumer protection agency to complain that a pack of sausages he bought contained 104 percent meat, saying that the label was false.
“Personally I can’t accept that anything contains over 100 percent. And this sausage couldn’t possibly contain more than 100 percent meat as there are other ingredients stated on the label,” complained the unnamed man, who bought a pack of sausages made by Trangsvikens Chark while on holiday in Are, Sweden.
The mistake is an easy one to make, says Trangsvikens Chark CEO Marcus Farnstrom, who label the package thusly because 104 grams of meat are used to make every 100 grams of sausage. Added Mr. Farnstrom, “Of course there is a different way to declare the ingredients and perhaps that is what we’re going to have to do.”
Some people are just never happy, are they? Too much meat, not enough meat–sometimes you just can’t win.
Tags: advertising, sausage, 104 percent meat sausage, unusual sausages, unusual packaging, consumer relations, customer complaints, Trangsvikens Chark, Marcus Farnstrom, 104 grams of meat in sausage, 104 percent meat sausage, unusual foods, Are, Sweden, consumer protection agency, sausages are too meaty, too much meat in sausages