Mila Kunis is a beautiful woman, but the question of how she gets her beauty is one that the world may never answer. No doubt it’s a combination of makeup and cosmetics, personal trainers, stylists, makeup artists, and incredible genetics, but according to a British government agency, you can’t give all the credit to makeup. An ad featuring Mila Kunis in her underwear has been banned by the Advertising Standards Authority in the UK. The ad wasn’t banned for its actual imagery, it was banned for making claims it could not justify.
The British cosmetics company Rodial had an offer of a body sculpting cream that the company said could give you the Mila Kunis Esquire look. Well, as it turns out, the company couldn’t prove that Mila Kunis used sculpting cream to get her figure in the provocative underwear-clad ad, so the company has been forced to pull the ad. The Advertising Standards Authority is the organization that keeps a careful eye on ads and keeps them from being too over-the-top.
“Because robust evidence was not presented to demonstrate the implied efficacy claims for the product or that Mila Kunis had achieved the look featured in the photo as a result of using the product, we concluded that the ad was misleading,” said an ASA press release.
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