Lucky Charms just got even luckier.

I sure hope you have the luck of the Irish on your side, because you’re going to need it.  Cereal is a very important part of the world’s diet.  Some cereal needs no dressing up, provided you get the authentic stuff.  Other cereal can use a bit of help, but becomes incredibly delicious when doctored up.  Lucky Charms, thanks to the delicious, colorful marshmallows inside, are their own source of tastiness. Lucky Charms is going to do a marshmallow-only box.

Of course, that comes with a caveat.  It’s not going to be an unlimited run of boxes, just 10 special boxes for people who participate in a special social media contest with Lucky Charms.  All you have to do is share a photo of yourself holding an imaginary box of Lucky Charms on Twitter, Facebook, or Instagram between October 14 and October 18.  Make sure you share it with the hashtag #Lucky10Sweepstakes.  Here are the official rules and more info from Charms.

“We wanted to tap into where that love is and it’s across Facebook, Twitter and Instagram.  Lucky Charms is one of the most Instagrammed cereals and these platforms are the right place to ignite and connect to the passion we hear about,” says associate marketing manager Amanda Hill.  “We wanted to have a little fun and connect with our fans.  It needed to be easy and accessible for everyone to have a chance to win and celebrate what makes us, us – the marshmallows.”

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