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Budweiser Becomes America (The Beer)

Posted 5/10/2016 5:16 pm by

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Beer isn’t an American invention, but there’s a particular style of beer that’s become associated with America, and that’s cheap, bad-tasting, watery beer.  Sure, America is also the micro-brew king, but our macro-brews are pretty distinctive and instantly recognizable.  In that mindset, there’s no better beer to be America’s beer than Budweiser.  Budweiser is one of the largest beer companies in the world, and that’s before the attempted merger with Miller.  Now, amazingly, Budweiser is going to embrace its American heritage by renaming itself America.

That’s right, Bud is gone, at least for the summer, and the replacement cans in familiar colors will be representing the United States.  America is now the name of Budweiser, with cans emblazoned appropriately with phrases like “E pluribus unum” and “and Justice for all” with the cans now reading “indivisible since 1776.”  Interesting choices, and according to Budweiser, the change is motivated by nothing more than good, old-fashioned patriotism.

“We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016 Olympic and Paralympic Games,” said Budweiser VP Ricardo Marques in a PR statement. “Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.”

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