Fox Interactive Media is taking great pains to reinvent its core brand, and MySpace as we known it is rapidly becoming a thing of the past. Rather than compete square-up with Facebook, MySpace is turning itself into a media hub, and as part of that transformation, MySpace is announcing that you can officially connect your MySpace with your Facebook account via a new service called Mashup With Facebook. Basically, whatever you do on Facebook will be repeated on MySpace. You port over your likes, dislikes, favorites, and least favorites, and MySpace uses that information to customize a media stream for you instantly.
“MySpace is very committed to this new direction social entertainment,” said MySpace CEO Mike Jones during yesterday’s announcement. “We feel this is a complimentary feature to Facebook and other social platforms.” Added Dan Rose, Facebook’s Vice President of Partnerships and Platform Marketing, “We think is a great example of MySpace’s new direction, which is entertainment. Facebook is very focused on being a social platform. This makes a lot of sense in terms of a partnership.”
I think it’s easy to predict where this is going. In a few months or a few years, Facebook is going to flat-out own MySpace. It may not happen for awhile, but eventually Fox is going to get out of the interactive media game, cut its losses, and push MySpace into Facebook’s loving embrace. Just wait; it’ll be a social media Googlezon.
Tags: Facebook, MySpace, Facebook and MySpace integrate, MySpace announces complete Facebook integration, social networking websites, social networking, MySpace links up with Facebook, Mashup With Facebook, Mike Jones, Dan Rose, MySpace and Facebook partnership, Facebook shares data with MySpace