“So we put newspapers here, and television here…”

Rupert Murdoch’s billion dollar empire, News Corp, started with a single Australian newspaper.  From there, the controversial Murdoch has built a powerhouse in the entertainment world, with television networks and newspapers under a single, proud banner.  Well, that’s about to change.  The News Corp board has approved a company split, dividing the company into an entertainment and a publishing company.  The news, fittingly, is good for investors, and the rumor is driving News Corp’s stock up.

The company is going to divide into two publicly-traded companies.  One of them will contain News Corp’s newspapers and  publishing  empires, which is believed to be a $5-billion-dollar business.  The other arm will contain all of News Corp’s entertainment options, including Fox News, Fox’s TV network, and 20th Century Fox.  That’s believed to be a $54-billion-dollar business.

Given the ongoing decline of newspapers (and digital publishing doesn’t help yet) and the ongoing rise of pay television and movie studios, splitting the company now is probably a great idea.  Of course, there’s still the chance the ongoing lawsuits and legal troubles for News Corp’s newspaper wing might damage the brand of the entertainment arm, but I’m sure it can weather that storm even if the newspaper wing can’t.

Tags: company splits, news corp, news corp to split, newscorp, news corp to split into publishing and entertainment companies, newscoro to spin off publishing business, rupert murdoch, news corp split, news corp division, media companies

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