As marijuana becomes legal (or at least decriminalized) in more locations, people are starting to learn more about it. From schools that teach growing techniques to police being taught how to enforce the new pot laws after changes at the local and state level, marijuana is getting more and more noticed. One lobbyist group based in Washington, D.C., is trying to promote the message that pot is safer and better than alcohol, and they tried to take their ads to one of the most-visited sporting events in the United States. Video ads displaying a pro-marijuana video have been pulled from the area around Indianapolis Motor Speedway. Indy is the home of NASCAR’s Brickyard 400, one of the biggest events in racing.
The company had paid $2200 to show the ad 72 times on the portable video screens. The screens are in front of the American Legion Speedway Post 500 and are managed by Grazie Media outside of Ontario, Canada. The race, and that particular area, is expected to draw 150,000 people to Indianapolis, thereby denying the Marijuana Policy Project a whole lot of eyeballs. Let’s give them some views, shall we?http://www.youtube.com/watch?v=7H8Cz9woC2A
“I certainly hope we get our $2,200 back,” said Marijuana Policy Project spokesman Mason Tvert. “We think it’s rather hypocritical for these folks to pull an ad highlighting the relative safety of marijuana compared to alcohol, yet welcome with open arms the copeus amount of alcohol use taking place on the premises.”
Two of the Brickyard 400’s major sponsors are Crown Royal (the title sponsor) and Miller Lite (the official beer of NASCAR).
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